A Show on History & BusinessWhere the Past Powers
the Future of Marketing
History meets modern hustle. We uncover the timeless strategies of commerce, power, and influence — and how they still shape the way we do business today.
Two voices. One conversation across time.
Welcome to Selling the Ages — the show where history meets modern hustle. I'm Weston, a fractional CMO and marketing strategist.
And I'm PhD candidate Lisa Shorts, a historian specializing in ancient Greece and Rome. Together, we'll explore how the lessons of the past shape the way we do business today.
Each episode, we dive into historical events, figures, and movements to uncover the strategies that have stood the test of time — and how they still influence business today.
From ancient trade routes to the rise of modern capitalism, we show how studying history exposes patterns in innovation, leadership, and strategy — and how those human behaviors still operate today.
Uncover timeless strategies for today's leaders.
From marketing to operations, we explore how much we can learn from different periods throughout history. We reveal how power, persuasion, and innovation have always been part of the human story — and how those lessons apply to the modern world.
To succeed today, understand where we've been.
In a fast-paced business environment, you need to understand how the past shapes where we're going. We bridge ancient trade routes and modern capitalism, gladiator branding and political propaganda — the human patterns that keep repeating.
Power, persuasion, and innovation have always been part of the human story.
Now Playing
Gladiators & Branding: Fame, Fight & the First Influencers
Gladiators weren't just warriors — they were carefully marketed entertainers. The most successful fighters built personas, rivalries, and backstories that kept Roman crowds invested, turning passive spectators into active participants.
A dynamic duo across the ages
"A marketing strategist and a historian — aunt and niece — bringing academic rigor, wit, and modern hustle to the strategies of the past."
Weston Ferguson
Fractional CMO & Strategist
Lisa Shorts
PhD Candidate & Historian