The voices behind the ages
A marketing strategist and a historian — aunt and niece — exploring how the lessons of the past shape the business of today.
Weston Ferguson
Fractional CMO & Marketing Strategist
CMO & Strategist at Freddy Media
Weston is a seasoned marketing strategist and CMO with over a decade of experience driving brand growth, lead generation, and automation strategy. With years in executive leadership across both CMO and COO roles, he bridges creative vision with operational execution to help businesses scale with impact.
As the creator of Selling the Ages, Weston brings a modern competitive lens to the strategies of the past — uncovering the historical patterns of influence, leadership, and innovation still shaping how we build and grow today.
Lisa Shorts
PhD Candidate & Historian
PMP® · ITIL® Foundation · USF Institute for Digital Exploration
Lisa Shorts is a historian and PhD candidate at the University of South Florida, where she manages the Institute for Digital Exploration's lab focused on preserving cultural heritage through cutting-edge digital capturing techniques and archaeological research projects.
Specializing in the ancient Greek and Roman worlds, Lisa brings academic rigor, wit, and a love of storytelling to Selling the Ages. Her research bridges the past and present — revealing how power, persuasion, and innovation have always been part of the human story.